Are Your Marketing Bots Compliant? The AB 2905 Artificial Voice Checklist

Stop using AI voices in robocalls until you read this. 🛑

The End of Deceptive Robocalls

AB 2905 targets the use of artificial voices in automated calls. The goal is to prevent consumers from being tricked into thinking they are speaking with a human.

The Checklist

• Immediate Disclosure: The bot must identify itself as an artificial voice at the beginning of the call.
• Consent: You must obtain prior express consent to use an artificial voice for marketing.
• Opt-Out Mechanism: Users must have a simple way to opt-out of future calls.

Why It Matters

Violations can lead to significant fines per call. For high-volume marketing campaigns, this is an existential risk.

Conclusion

Transparency builds trust. Don't try to fool your customers; it's now illegal and bad for business.